It can be hard to do original work for an international company, but when Wendy's officially began using 100% Canadian beef in all of their burgers, we got a chance to help them out.
We created a series of digital videos, all tying back to Wendy's commitment of only using 100% fresh, never-frozen Canadian beef.
We were able to updated the Wendy's Canada manifesto, so we could let everyone know that to make great hamburgers, you need to use beef from a place that's just as great.
We created tray liners that used quotes from actual Wendy's employees of what they're not quite experts in. Each tray liner was paid off with the fact that, although we're not experts in everything, we are experts in Canadian beef.