Chevrolet
The Ultimate
Mobile Device
Early twenty-somethings don't dream about getting their first car anymore. They're more likely to dream about the release of the next iPhone. So how do we sell them a car? Sell them The Ultimate Mobile Device instead.
Awards & Recognition
Gold, PROMO! Awards, Best Activity Generating Brand Volume, 2017
Silver, PROMO! Awards, Best Insight/Strategy, 2017
Bronze, PROMO! Awards, Best Launch, 2017
Silver, North American Effies, Brand Experience, 2017
Silver, North American Effies, Automotive, 2017
Gold, Canadian Marketing Awards, Advertising, 2016
Gold, Canadian Marketing Awards, Digital, 2016
Silver, Canadian Marketing Awards, Experiential and Innovative Media, 2016
Bronze, Canadian Marketing Awards, Integrated, 2016
Bronze, The Strategy Awards, Launch Strategy, 2016​