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Canada's Organ & Tissue

Donation Community
The Donated Commercial

We needed to find a simple way to demonstrate the benefits of organ donation, remind people of its lifesaving benefits, and encourage them to register.


We created The Donated Commercial: a radio spot that used 48 donated parts from past commercials to bring our message to life. By playing with the medium, we reinforced how used parts can come together to create something amazing—just like organ donation. To make sure our message was timely, we launched during National Organ & Tissue Donation Week.

Awards & Recognition

Bronze, One Show, Health & Wellness - Radio, 2023

Merit, One Show, Radio & Audio - Craft, 2023


Bronze, Clios, Public Service - Radio, 2023

Silver, Marketing Awards, Craft - Sound Design, 2023

Silver, Marketing Awards, Public Service - Radio, 2023

Bronze, AtoMiC! Awards, Public Service - Radio, 2023

Silver, Epica Awards, Media Innovation - Traditional, 2022

Silver, Epica Awards, Copywriting & Storytelling, 2022


Silver, ADCC, Radio - Public Service, 2022


Bronze, ADCC, Best Copywriting, 2022


Bronze, Media Innovation Awards, Best in Audio, 2022

Winner, Communication Arts, Public Service - Radio, 2022

Winner, Applied Arts, Copywriting, 2022

Winner, Applied Arts, Cause-Related Advertising, 2022

Winner, Applied Arts, Radio, 2022

Winner, Applied Arts, PSA, 2022

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