As part of its first brand refresh in decades, we sought out to define what it means when the leaf is used in Petro-Canada's iconic logo, and what it truly means to Live By The Leaf.

  • Live By The Leaf

    With the help of a Canadian icon, we're able to contrast classic Canadiana with "new" Canada.

  • Pretzels

    Every Canadian knows the right way to say "move it".

  • Farming

    There's a reason you never see tractors at pumps

  • Shorts

    Canadians are never ready to say goodbye to summer.

  • French

    No matter what, we always try to respect our official second language.