PETRO-CANADA / LIVE BY THE LEAF As part of its first brand refresh in decades, we sought out to define what it means when the leaf is used in Petro-Canada's iconic logo, and what it truly means to Live By The Leaf. Live By The Leaf With the help of a Canadian icon, we're able to contrast classic Canadiana with "new" Canada. Pretzels Every Canadian knows the right way to say "move it". Farming There's a reason you never see tractors at pumps Shorts Canadians are never ready to say goodbye to summer. French No matter what, we always try to respect our official second language.