MASTERCARD / APPLE MUSIC

Mastercard wanted to launch their partnership with Apple Music by creating custom priceless experiences curated by local musicians in Toronto and Montreal. We got to have some fun working with The Mill by creating a visual identity that merged the cities' skylines with a soundwave to show that every experience has a soundtrack.

  • We created fun out-of-home that nodded to well-known songs that paired perfectly with experiences in Toronto.