Toyota

Electric Feeling

Introducing the first reality dating show to test real singles’ compatibility with the new, all-electric Toyota bZ... and each other. 

 

Electric Feeling was the online series that launched across major social platforms as a way to engage vehicle shoppers with information,in a way that didn’t feel like a brochure.

 

Each episode featured two real singles on a blind date in the bZ, getting to know each other through questions and conversations rooted in vehicle facts. Episode teasers were then used to target and address specific consumer concerns about electric vehicles on forums like TikTok and Reddit.

The campaign was designed to get Canadians behind the wheel of an electric vehicle for the first time, and the results were phenomenal.

Electric Feeling became a powerful catalyst for action, delivering a 248% higher click-through rate than YouTube’s minimum benchmark. Test drive bookings also increased by a staggering +519%, with an +80% lift in sales-qualified leads.