Canada's Organ & Tissue

Donation Community
The Donated Commercial

We needed to find a simple way to demonstrate the benefits of organ donation, remind people of its lifesaving benefits, and encourage them to register.

We created The Donated Commercial: a radio spot that used 48 donated parts from past commercials to bring our message to life. By playing with the medium, we reinforced how used parts can come together to create something amazing—just like organ donation. To make sure our message was timely, we launched during National Organ & Tissue Donation Week.