Canada's Organ & Tissue
The Donated Commercial
We needed to find a simple way to demonstrate the benefits of organ donation, remind people of its lifesaving benefits, and encourage them to register.
We created The Donated Commercial: a radio spot that used 48 donated parts from past commercials to bring our message to life. By playing with the medium, we reinforced how used parts can come together to create something amazing—just like organ donation. To make sure our message was timely, we launched during National Organ & Tissue Donation Week.
Awards & Recognition
Gold, Epica Awards, Radio Advertising, 2022
Silver, Epica Awards, Media Innovation - Traditional, 2022
Silver, Epica Awards, Copywriting & Storytelling, 2022
Silver, ADCC, Radio - Public Service, 2022
Bronze, ADCC, Best Copywriting, 2022
Bronze, Media Innovation Awards, Best in Audio, 2022
Winner, Communication Arts, Public Service - Radio, 2022
Winner, Applied Arts, Copywriting, 2022
Winner, Applied Arts, Cause-Related Advertising, 2022
Winner, Applied Arts, Radio, 2022
Winner, Applied Arts, PSA, 2022