And here it is broken down.

We started with the right packaging.

And we teased out the newest mobile device with unbranded advertising that got the whole country talking.

Our microsite counted down to the device’s official unboxing. We livestreamed the event from Toronto’s Eaton Centre using key technology influencers, Amber Mac and Marc Saltzman.

That same day, we flipped the switch on all the teaser ads.

We even partnered with Best Buy, and put Spark beside a few other mobile devices.

And when people actually bought Spark, it only made sense that they picked up their keys in a phone box, not on a keychain.

In five short months, Spark’s sales skyrocketed, with an increase of up to 1,342%. All because we found an unexpected way to connect with millennials, and showed them a reason to want a car.