When you’re testing the durability of drill bits, you need to find something tough to drill into. Like a cannonball in Halifax, Nova Scotia.

To show the power of Canadian Tire's innovative 40V chainsaw, we had a little fun on moving day.

We created a "Behind-the-Scenes" online video of us testing how well Canadian Tire's exclusive Cuisinart 900 BBQ could cook a $1,000 steak at Toronto's Harbour Sixty Restaurant. Canadian Tire was so impressed with what we came up with, that they asked us to do a :60 version to air on TV.

Following the success of the Tested campaign, we were tasked with creating a manifesto spot to officially launch the program.