BAYER / GROWER VACATIONS

Winner, Canadian Agri-Marketing Association, Best Multimedia Campaign, 2018

Winner, Canadian Agri-Marketing Association, Print, 2018

Merit, Canadian Agri-Marketing Association, Direct Mail (Print), 2018


Farmers and growers are used to seeing herbicide ads depicting them hard at work in their field or barn.

So to sell Bayer's new herbicide, Sencor STZ, we sold them a vacation instead.