Canadian Tire | Tested for Life in Canada

Winner, Applied Arts Magazine, Film, Advertising, 2015 (Cannonball)

Finalist, The Bessies, Film - Campaign, 2014 (Cannonball)


While at TAXI, I had the privelage of working on Canadian Tire's most successful campaign to date. The result was a collection of spots that I couldn't have been prouder to work on.

  • Cannonball

    Cannonball

    When you’re testing the durability of drill bits, you need to find something tough to drill into. Like a cannonball in Halifax, Nova Scotia.

  • Chainsaw

    Chainsaw

    To show the power of Canadian Tire's innovative 40V chainsaw, we had a little fun on moving day.

  • $1,000 Steak

    $1,000 Steak

    We created a "Behind-the-Scenes" online video of us testing how well Canadian Tire's exclusive Cuisinart 900 BBQ could cook a $1,000 steak at Toronto's Harbour Sixty Restaurant. Canadian Tire was so impressed with what we came up with, that they asked us to do a :60 version to air on TV.

  • Tested Manifesto

    Tested Manifesto

    Following the success of the Tested campaign, we were tasked with creating a manifesto spot to officially launch the program.